National Consumer News Campaign
Major news stories for London's leading dentist:
OBJECTIVEWe were briefed to strategically place news stories within the UK national press. Messaging and content was vital to get right. To target as wider audience as possible.
STRATEGYWe created a content plan and complied a number of newsworthy pieces and pitched exclusively. We secured case studies and exclusive quotes for the stories. We used our good news judgement to angle the pieces for maximum impact.
A number of homepage news stories ran in national media such as The Sun and Daily Mail, multiple times. Two of the stories went viral and the leading Doctor was interviewed by broadcast outlets, BBC Radio London and UK Health Radio.