Celebrity Brand Activation
By Caprice Home and Dunelm Launch Party:
OBJECTIVEWe were briefed to execute an exclusive influencer, press and celebrity event to support By Caprice Home’s collection launch with Dunelm nationwide. The goal was to generate buzz across social media and within key press.
STRATEGYWe activated an exclusive afternoon tea with Founder and CEO Caprice where 50 influencers and celebrities attended a private central London location.
The activation generated hundreds of organic social posts as well as double page features in UK celebrity magazines and product placement in national media. Mail Online also ran a dedicated showbiz story to promote Caprice and Dunelm’s exciting collaboration.