Crisis Management
Munroe Bergdorf:
OBJECTIVE
Following the fallout with L'Oréal we were tasked with helping navigate through the media storm that surrounded Munroe Bergdorf.STRATEGY
We encouraged positive conversations around race and transgender issues as a way of controlling the narrative.RESULTS
We helped advise and secured major profile interviews and features across key mainstream and culture press. This included a double page interview and photoshoot with Evening Standard.
