Crisis Management

Munroe Bergdorf:

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OBJECTIVE

Following the fallout with L'Oréal we were tasked with helping navigate through the media storm that surrounded Munroe Bergdorf.

STRATEGY

We encouraged positive conversations around race and transgender issues as a way of controlling the narrative.

RESULTS

We helped advise and secured major profile interviews and features across key mainstream and culture press. This included a double page interview and photoshoot with Evening Standard.

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